A new America

A new beginning to 2013. American Airlines finally unveiled the result of an ongoing partnership with the global agency Future Brand to create a new look for the iconic brand. In order to reflect the modernization effort that was going

YWFT Book Archive

Weworkforthem started as a creative duo of Michael Cina and Michael Young. With a client list that ranges from corporate companies to art galleries and musicians they still managed to run extensive online sketchbooks such as Designgraphic and Trueistrue. In

Microsoft or Windows?

This year, Microsoft unveiled a new logo replacing its nearly 25 years old wordmark. Credits unknown, it seems to have been done in-house. Typographically, with its Segoe typeface, it is similar to Apple’s confident and neutral look. Minimalist and not

X-logos

I’m a huge fan of minimalist design and truly believe good ideas often find their best representation in simple solutions. However the minimalist approach usually follows the “Form follows function” modernist rule in spite of stylistic trends. Concerning trends, lately