Designed by Attik

This slick identity designed by Attik perfectly reflects the high end design feel of the innovative amphibious Icon Aircraft. Beauty, sophistication and safety, core values necessary to appeal to two different targets: seasoned pilots and new pilots.

“The logo adopted a propeller form, symbolizing ‘air, water and sea’ speaking to the amphibious nature of the plane”

The styled propeller logo colored in a vibrant orange build up for a memorable branding of the company that’s redefining what a light sport aircraft really is.

One can see some sort of resemblance with Audi specially on the A5 symbol. However that’s not even a negative factor since Icon’s mission is to deliver an experience as enjoyable as driving a sports car.

The identity system also comes with a more corporate version, the shield version. Well the Icon A5 has a parachute. Both make sense, for safety’s sake.

David Mendes
Ideas on Design

___________________________________________________________________________

All images are intellectual property of Attik