Rebrand | FEMA

Designed by Ludvig Bruneau Rossow

Have you ever considered the importance of graphic design in a post apocalyptic scenario?

This reflection seems to be the starting point for Ludvig Bruneau’s graduation exam project of rebranding FEMA, the Federal Emergency Management Agency.

FEMA’s mission is to support citizens on hazardous situations, such as terrorism and natural disasters.
With an open mind about climate change issues, the concept is life in 2030 on the eventuality of an Ice Age.

I love this timeless minimalist approach with emphasis on a very clear pictogram and color system.
It clearly seems designed to make things such as basic provisions unmistakably clear.
And imagining how life in such a situation would be, clarity itself would probably be the most thing for graphic design.

David Mendes
Ideas on Design

___________________________________________________________________________

Bureau Bruneau
FEMA

All images are intellectual property of Ludvig Bruneau Rossow | Bureau Bruneau

Published on July 12, 2010 11:06 pm.
Filed under: Uncategorized

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Rebrand | FEMA

Designed by Ludvig Bruneau Rossow

Have you ever considered the importance of graphic design in a post apocalyptic scenario?

This reflection seems to be the starting point for Ludvig Bruneau’s graduation exam project of rebranding FEMA, the Federal Emergency Management Agency.

FEMA’s mission is to support citizens on hazardous situations, such as terrorism and natural disasters.
With an open mind about climate change issues, the concept is life in 2030 on the eventuality of an Ice Age.

[Read More]

Published on July 12, 2010 11:06 pm.

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Designed by Transformer Studio

“Just Moved is one of Canada’s cheapest full service local and national residential moving companies.”

“The goal was to create a brand identity which reflected ease of movement and affordability.”

With this in mind, the inspiring guys at Transformer Studio have designed a smart identity system based on a very simple but memorable concept: From A to B.

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Designed by Adobe Desktop Brand Team

An avid user. In denial fan.
That’s how I’d describe my relationship with Adobe.
Personal quests aside, finding “Inspire” had a major impact on my consideration of the software giant.

“Inspire” is a publication from the Adobe Experience Design team. Articles range from interesting topics such as ‘Personalization and the Anti-Brand’ to the contemporaneity of ‘The Multiuser era’. Anyway what surprised me the most was an article giving insights on the process of designing Adobe CS5 graphic system.

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Designed by Airside

In fact it immediately reminds me of Animal Planet logo. But this one on the other hand has a great concept and consists on a perfect example of a well executed non-conventional identity system.

Instantly suggesting the idea of patches of field, this project has to do with Greenpeace opposing the use of fields in the expansion of the Heathrow Airport.

I also love agencies that willingly open up and share public insights on the design processes that got them to the end result. It definitively helps the design community overall, educating designers, students and clients as well.

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Designed by Concrete

“Established in 1963, Pizza Nova is a family-owned corporation of over 100 outlets. While the growing chain operates in the highly competitive fast-food sector, they have never compromised the authenticity and quality of their product. As the next generation takes over the stewardship of the company, Pizza Nova felt that their existing brand identity no longer effectively represented the quality of their product.”

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Website | Cleveland Museum of Art

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Lisa Strausfeld and Takaaki Okada (in collaboration with Michael Bierut) designed an engaging virtual gallery where art takes the spotlight.

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Rebrand | F-Secure

Designed by Muggie Ramadani

Although not being totally disruptive, this rebrand marks a considerable evolution.
The old brand mark with its highly geometric lines felt static and somewhat dated for a global leader in software that protects content, digital content.

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Stanmore Rebrand

Rebrand | Stanmore Implants

Designed by Pentagram

A curved line within the geometric letter “S” consists of a nice visual metaphor that clearly reflects what they’re about.
Photographic style with focus on the implants themselves suggesting clarity, confidence and reliability.

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Identity | Icon Aircraft

Designed by Attik

This slick identity designed by Attik perfectly reflects the high end design feel of the innovative amphibious Icon Aircraft. Beauty, sophistication and safety, core values necessary to appeal to two different targets: seasoned pilots and new pilots.

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Melbourne Rebrand

Rebrand | Melbourne

Designed by Landor | Sidney

The old brand mark looked dated but wasn’t a bad design at all. Although to represent a modern city it lacked a hugely important thing. The ability to become iconic, something that the rebrand on the other hand delivers flawlessly.

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Published on May 15, 2010 6:46 pm.
Tags: , ,