“Established in 1963, Pizza Nova is a family-owned corporation of over 100 outlets. While the growing chain operates in the highly competitive fast-food sector, they have never compromised the authenticity and quality of their product. As the next generation takes over the stewardship of the company, Pizza Nova felt that their existing brand identity no longer effectively represented the quality of their product.”
Concrete introduced a flexible graphic system that consists on a pattern composed by different ingredient names written on a elegant calligraphic type.
Used not only on the brand-mark itself, but also on the packaging and store’s decoration, this new element adds history, quality and some sort of artistic elegance the old logo didn’t had.
The name set on a all caps sans serif tell you they’re not small.
They’re big and serious on the art of making pizzas.
The main color remains the same.
However it’s been given a new prominence to the color green. Tomatoes, red pepper and of course, the fundamental greens.
David Mendes
Ideas on Design
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Pizzanova | Website
Concrete Design
All images are intellectual property of Pentagram
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