In fact it immediately reminds me of Animal Planet logo. But this one on the other hand has a great concept and consists on a perfect example of a well executed non-conventional identity system.
Instantly suggesting the idea of patches of field, this project has to do with Greenpeace opposing the use of fields in the expansion of the Heathrow Airport.
I also love agencies that willingly open up and share public insights on the design processes that got them to the end result. It definitively helps the design community overall, educating designers, students and clients as well.
