Designed by Transformer Studio
“Just Moved is one of Canada’s cheapest full service local and national residential moving companies.”
“The goal was to create a brand identity which reflected ease of movement and affordability.”
With this in mind, the inspiring guys at Transformer Studio have designed a smart identity system based on a very simple but memorable concept: From A to B.
Designed by Adobe Desktop Brand Team
An avid user. In denial fan.
That’s how I’d describe my relationship with Adobe.
Personal quests aside, finding “Inspire” had a major impact on my consideration of the software giant.
“Inspire” is a publication from the Adobe Experience Design team. Articles range from interesting topics such as ‘Personalization and the Anti-Brand’ to the contemporaneity of ‘The Multiuser era’. Anyway what surprised me the most was an article giving insights on the process of designing Adobe CS5 graphic system.
In fact it immediately reminds me of Animal Planet logo. But this one on the other hand has a great concept and consists on a perfect example of a well executed non-conventional identity system.
Instantly suggesting the idea of patches of field, this project has to do with Greenpeace opposing the use of fields in the expansion of the Heathrow Airport.
I also love agencies that willingly open up and share public insights on the design processes that got them to the end result. It definitively helps the design community overall, educating designers, students and clients as well.
This slick identity designed by Attik perfectly reflects the high end design feel of the innovative amphibious Icon Aircraft. Beauty, sophistication and safety, core values necessary to appeal to two different targets: seasoned pilots and new pilots.
