by Jacob Benbunan
I have tremendous respect for Saffron. The consultancy started by Jacob Benbunan and the late Wally Olins has always delivered effective branding projects where design and strategy go hand in hand.
"Disruptive Branding", written by Jacob Benbunan and his team, offers a very contemporary view on Branding and how Brands can manage to stay relevant and be disruptive in the fast paced, vibrant and global economy we currently live in. They argue that the ones that don’t, might be just ticking time bombs waiting to be disrupted by competitors or newcomers to the market.
"Disruptive Branding" guides the reader on what it takes to adopt a disruptive mindset in brand creation and management, addressing topis such as:
It is definitely an invaluable tool not only for Designers but also for Strategists and Managers. It is filled with case studies, checklists and insights on how your brand can be part of the disruptors rather than the disrupted.
I have tremendous respect for Saffron. The consultancy started by Jacob Benbunan and the late Wally Olins has always delivered effective branding projects where design and strategy go hand in hand.
"Disruptive Branding", written by Jacob Benbunan and his team, offers a very contemporary view on Branding and how Brands can manage to stay relevant and be disruptive in the fast paced, vibrant and global economy we currently live in. They argue that the companies that don’t, might be just ticking time bombs waiting to be disrupted by competitors or newcomers to the market.
"Disruptive Branding" guides the reader on what it takes to adopt a disruptive mindset in brand creation and management, addressing topis such as:
It is definitely an invaluable tool not only for Designers but also for Strategists and Managers. It is filled with case studies, checklists and insights on how your brand can be part of the disruptors rather than the disrupted.
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