I often find myself looking for the right words. Not only because I'm torn between 3 languages, but because the right words can be really powerful. Especially in the world of brands, words make a world (!) of a difference. They can help rally people behind a strategy, give them something to believe in, or tell them what to expect. The paradox is that people tend to use many many words, instead of the right ones. But when it comes to brands, quality trumps quantity.
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Design Digest #05
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I often find myself looking for the right words. Not only because I'm torn between 3 languages, but because the right words can be really powerful. Especially in the world of brands, words make a world (!) of a difference. They can help rally people behind a strategy, give them something to believe in, or tell them what to expect. The paradox is that people tend to use many many words, instead of the right ones. But when it comes to brands, quality trumps quantity.