Slack

Making people’s working lives simpler, more pleasant and more productive.

Feb 07, 2024

Mission:

To make people’s working lives simpler, more pleasant and more productive.

Brand Values:

Empathy
We give people the benefit of the doubt and the respect that is due to them. We recognize the humanity in others. We’re understanding and appreciative.

Courtesy
We go the extra mile to make things easy and save others’ time. We prep and do our homework. We work together to arrive at the best solutions.

Craftmanship
We’re always learning to do better. We sweat the small stuff. We act intentionally and mindfully every step of the way.

Playfulness
We’re curious. We look at the world a little sideways. We provide delightful experiences to our customers.

Solidarity
We take the interests of all into account. We see ourselves as part of a team rather than a collection of individuals. We stand up for what’s right.

Thriving
We play with our whole heart. We enjoy the journey and take the opportunity to do the best work we can. We show up as ourselves and help others do the same.

Positioning:

Slack is the productivity platform that empowers everyone with no-code automation, makes search and knowledge sharing seamless, and keeps teams connected and engaged.

Brand Personality:

We are: Creative, professional, thoughtful, respectful, purposeful and curious; We are smart, humble, hard-working, collaborative.

“Slack brand center”, Slack, accessed February 15, 2024, https://brand.slackhq.com/

Slack, “Brand Guidelines”, September, 2022