“Your brand is what people say about you when you are not in the room” I’ve seen this statement from Jeff Bezos being used in presentations and articles several times. There’s something in it that seems to resonate with marketing and branding professionals. It shifts your perception and makes you think that maybe you were wrong all the way. Because to some extent it speaks the truth. A logo does not make a brand. But is Brand really just about perception?
What is the meaning of brand?
What is the meaning of brand?
What is the meaning of brand?
“Your brand is what people say about you when you are not in the room” I’ve seen this statement from Jeff Bezos being used in presentations and articles several times. There’s something in it that seems to resonate with marketing and branding professionals. It shifts your perception and makes you think that maybe you were wrong all the way. Because to some extent it speaks the truth. A logo does not make a brand. But is Brand really just about perception?