As a designer, I have no doubts about the value of design. Not just because it is the career path I chose for myself, but because designers have the ultimate goal of creating solutions that are relevant for the user or target audience. Design can also help companies communicate better what sets them apart. And even from an economic standpoint, companies whose strategy leverages design (inherently tied to proper research) have historically had better financial performance than those that do not, according to a
The value of research
The value of research
The value of research
As a designer, I have no doubts about the value of design. Not just because it is the career path I chose for myself, but because designers have the ultimate goal of creating solutions that are relevant for the user or target audience. Design can also help companies communicate better what sets them apart. And even from an economic standpoint, companies whose strategy leverages design (inherently tied to proper research) have historically had better financial performance than those that do not, according to a