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A toothbrush with AI, really?
Why AI shouldn't be treated like a marketing buzzword.
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Can we prevent design decay?
Getting old, maintaining cars, and keeping design from getting out of hand.
Are there original ideas?
"If you have an idea you’re excited about and you don’t bring it to life, it’s not uncommon for the idea to find its voice through another maker.
Brand is a Paella in the mind
What is a good brand if not a memorable dish like a paella?
The value of research
As a designer, I have no doubts about the value of design.
Type doesn't matter. Does it?
Is typography falling out of grace? Or does it still play a fundamental role today?
The right brand name
A name is one of the most important opportunities to highlight what makes a brand special. Because in many situations a name is all there is. One word…
What is the meaning of brand?
“Your brand is what people say about you when you are not in the room”
Inspiration with design podcasts
A list of podcasts you should be subscribing to.
Why brands need emotional value
The way brands make us feel is a strong force. It shapes our perception and can turn us into loyal customers.
How to design a unique logo
You know the drill. A new project starts. Timings are tight. You look for insights, surround yourself with research. Anxiety starts taking over. You…
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